Twitter outbursts: a modern issue with an old world remedy
Comments: 0
The current crop of top sports stars to cause instant PR crises by leaking information via Twitter, blogs and websites is a modern phenomenon.
The old rules and regulations of releasing information have now been broken down. The advent of email, internet and Twitter means that anyone can become an instant PR but, while the communications industry scrabbles to cover up these PR gaffs, the solution is very old school. It comes down to the individual’s contract, the policing of that contract and most importantly educating the club individual. A combination of good old media training and old school legal governance. Solve the issue at source. Clubs, governing bodies and rights holders must respond quickly.
RP