The Sponsorship Think!Tank began as an initiative at the 8th Think!Sponsorship conference at The Brit Oval in 2007, following a facilitated session of leading sponsors led by Rupert Pratt, Managing Partner of Generate Sponsorship.

A consistent message that came from the Group was that

• They still felt that sponsorship is undervalued within their business when compared to other brand and business practices
• It is often seen as a luxury or misunderstood – especially at board level
• The group concluded that there is a need to educate other stakeholders within the business as to sponsorship, its value and other key factors such as accountability and measurement.

Following these actions the Sponsorship Think!Tank was created.

‘The Sponsorship Think!Tank’ in partnership with Generate Sponsorship is an exclusive, non conflicting environment where leading thinkers from the world of sponsorship meet to: Knowledge share Solve key issues Promote and grow the industry The sessions aim to answer and solve some of the issues that are preventing further sponsorship spend and commitment. It is hoped that they will benefit the contributors themselves and their teams, but ultimately the industry as a whole by publishing and distributing the findings where applicable.

‘The Sponsorship Think!Tank Group’ is made up of senior, leading thinkers from sponsorship brands. Our goal being to create an initial group of around 15-20 members.

‘The Sponsorship Think!Tank Group’ meets quarterly and also at Think! Sponsorship Conferences www.thinksponsorship.com.

Successful applicants to the group need to sign a confidentiality agreement. We ensure that competing brands are never able to access/view/participate in one another’s sessions to ensure no conflict of interest.

For a more details, to join or for any questions please contact

Rupert Pratt
Managing Partner
Generate Sponsorship
T: 0845 241 8111
E: rp@generatesponsorship.com

Catherine Hawkins
Managing Director
Think! Sponsorship
E: catherine@thinksponsorship.com