Major Games
The London 2012 Olympic Games will be one of the biggest events in UK history and promises to transform UK sport and industry for years to come.
London 2012 offers brands and companies a very powerful marketing platform. However a combination of multi million pound investment requirements, the broad and substantial number of packages available plus strict regulations on how these rights are managed and marketed pose a real challenge.
Through our strategic partnership with US Olympic Marketing Specialists, Helios Partners, we are confident in saying that there is no agency in the world with a better combination of Olympic Games experience and knowledge of the UK marketplace than us.
Our combined experience includes involvement in every Games since Albertville in 1992, in Organising Committee roles, as a sponsor, as the head of the IOC’s marketing agency and at the IOC itself.
As a result, we understand the inherent challenges facing partners, how to overcome them and how to ensure that the sponsorship achieves the goals set.
As of 2008 the race to capitalise on 2012 began.
See examples of our recent London 2012 experience
To find out about our services in more detail, please call or email.
