THE CO-OPERATIVE SIGNS AS OFFICIAL BROADCAST SPONSOR FOR NETBALL COVERAGE ON SKY SPORTS

The Co-operative, the UK’s largest mutual retailer, has signed as official broadcast sponsor for netball coverage on Sky Sports.

The one year agreement will include domestic and International televised Netball including the all Super League games, World Series, England Netball International Series 2011 and Netball World Championships 2011.

The sponsorship will also see The Co-operative air bespoke ‘bumpers’ during the broadcast of these key fixtures.

Liz Matkin, Head of Sponsorship for The Co-operative, said: “The decision to sponsor the broadcast coverage continues our long-term relationship with Netball in the UK.  One million women and girls in the UK play netball every week, and we are committed to supporting the development of what is the most popular team sport for women in the world.”

“Netball clubs play an important role in the community, and the grassroots values of the sport strongly reflect and mirror our own brand values,” said Matkin.

-ENDS-

For further information contact:

Maryann Stevens

ms@generatesponsorship.com/ 0845 241 8111