SURREY SPORTS PARK ENGAGES GENERATE WITH SPORTS PR BRIEF
13 September, 2011
London
Surrey Sports Park, one of Europe’s top sports venues, has appointed Generate to enhance its PR offering, and assist to profile Surrey Sports Park as an elite athlete and team training facility among national and international sporting federations, as well as high profile teams.
Generate’s dedicated and specialist PR team has developed a PR strategy that includes media relations, event activity, direct marketing, and digital activity, showcasing the venue as a top athlete venue.
Surrey Sports Park will host Olympic and Paralympic teams next year, who will utilise the venue as a base for training, benefiting from the state of the art facilities including the 50m swimming pool and Human Performance Institute, as well as over 2,500 rooms located on site at the University of Surrey.
Other high profile teams who currently use the venue include Harlequins Rugby Union, Women’s GB Basketball, Surrey Storm, Guildford Heat, and the Women’s RFU.
Chief Executive of Surrey Sports Park, Paul Blanchard, said, “Since opening in April 2010, we have staged several successful large-scale events including the 2010 Women’s Rugby World Cup, GB Women’s Eurobasket, and Four Nations basketball matches, as well as hosting Olympic and Paralympic teams and athletes. The sports park offers an array of state-of-the-art sports facilities and performance support services, which based just 40 minutes from London Heathrow and Gatwick airports, provides a unique and convenient multi-purpose training and events venue.
“We have engaged Generate to help build our profile and with their expertise in the industry, we will work with them on continuing to position us as one of the UK’s top training facilities.”
Rupert Pratt, Managing Director of Generate Sponsorship, “We have developed a PR and digital programme of activity that will showcase the facility as a leading venue that hosts top athletes and teams. Surrey Sports Park is a fantastic venue and we’re looking forward to working with them to achieve their objectives.”
-ENDS-
For further information:
Maryann Stevens – 0845 241 8111 ms@generatesponsorship.com
Editor’s notes
About Generate
Generate is the fastest growing sponsorship consultancy in the UK, specialising in the sectors of sport, entertainment and arts.
Our specialist teams work with both sponsors and rights holders internationally with services ranging from consultancy, activation, PR and event management to commercial services and bid consulting. Our award winning PR division has extensive experience for major governing bodies and blue chip brands on both domestic and international campaigns, across a wide variety of sports and entertainment briefs.
We are innovative in our thinking, strategic in our approach, highly accountable but most importantly passionate about sponsorship and the results we deliver. For further information go to www.generatesponsorship.com
About Surrey Sports Park
Surrey Sports Park is one of Europe’s leading elite sports training venues, featuring world class facilities and host to a number of professional teams, athletes and sporting events.
Owned by the University of Surrey, the park has hosted a number of high profile sporting events since opening including the 2010 Women’s Rugby World Cup, Great Britain Women’s Eurobasket and Four Nations Tournament basketball matches and the 2010 and 2011 FA Futsal Grand Finals.
In its short history the park has played home to a number of elites sports teams and governing bodies. These include the RFU Men’s and RFUW Women’s senior and youth rugby squads, Samoa rugby, Harlequins Rugby Union, Great Britain Women’s and Men’s Futures basketball teams, Surrey Storm Netball, Guildford Heat Basketball, England Squash and Racketball, Great Britain Synchronised Swimming, Guildford City Swimming, England Netball, England Lacrosse and Aldershot Town FC Academies.
Its state-of-the-art facilities include Surrey’s first 50 metre indoor pool, a 1000-seat capacity sports arena, an additional arena, glass backed squash courts, eight outdoor floodlit tennis courts, three floodlit artificial pitches, ten grass pitches, a 120 station health and fitness centre and a 12m high Climbing Centre with a unique bouldering facility.
Surrey Sports Park is also an Official Pre-Games Training Venue for the London 2012 Olympic and Paralympic Games, and is set to host a number of teams and athletes from a variety of nations ahead of the games including Australia, Antigua and Barbuda, Croatia, Nigeria, Singapore and USA.