GENERATE WINS UCI BMX WORLD CHAMPIONSHIPS PR BRIEF

Leading sports marketing and sponsorship agency has won the PR brief to drive interest for the UCI BMX World Championships in Birmingham in May 2012.

Generate’s specialist PR team has developed a PR campaign that includes media relations, experiential activity, and digital to encourage ticket sales for the event as well as participation in the sport. 

The event, which takes place at Birmingham’s National Indoor Arena NIA from May 24^th-27^th, will host over 2,000 riders from across the world, including Olympic GB hopefuls Shanaze Reade and Liam Phillips who will be gunning for world titles before the Games.

Jonny Clay, Event Director for the UCI BMX World Championships said, “The 2012 BMX World Championships is the latest in a string of major events that British Cycling has successfully bid for in recent years, and the event gives the GB Cycling Team home advantage in just weeks leading into the Games.  We’ve already seen the impact of the event here in Birmingham with the creation of the new International BMX facility at Perry Park as part of the legacy of the event and as the event draws closer we’re looking forward to giving many more people the chance to participate in and watch the sport of BMX.”

Rupert Pratt, Managing Director of Generate, said, “We have developed a PR programme that will engage people primarily in and around Birmingham to drive attendance at the event, with a wider PR programme designed to generate interest and participation in the sport. The event takes place only a few months before the Olympic Games, and with GB medal hopefuls competing at the Championships, media and consumer interest will be high. We’re looking forward to working with the UCI BMX World Championships to assist in making this event a huge success.”

For tickets to the event go to www.bmxworldchamps.co.uk

For further information about Generate go to www.generatesponsorship.com

-ENDS

For further information:

Maryann Stevens – 0845 241 8111 ms@generatesponsorship.com

Editor’s notes

 

About Generate

Generate is the fastest growing sponsorship consultancy in the UK, specialising in the sectors of sport, entertainment and arts.

Our specialist teams work with both sponsors and rights holders internationally with services ranging from consultancy, activation, PR and event management to commercial services and bid consulting. Our award winning PR division has extensive experience for major governing bodies and blue chip brands on both domestic and international campaigns, across a wide variety of sports and entertainment briefs.

We are innovative in our thinking, strategic in our approach, highly accountable but most importantly passionate about sponsorship and the results we deliver.

For further information go to www.generatesponsorship.com

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About the BMX World Championships 

The International BMX Federation was founded in April 1981, the first World Championships were held in 1982 and BMX was fully integrated into the UCI in January 1993. The competition schedule is such that the event duration is 4 days of competition. This event will be the last opportunity for athletes to secure points to count towards qualification to the London 2012 Olympics.

The BMX World Championships cover two styles of BMX racing: Standard 20” wheels and Cruiser 24” wheels, and two different standards of rider; Championships (elite racing) and Challenge (amateur racing).

For further information go to www.bmxworldchamps.co.uk