GENERATE SPONSORSHIP CONTINUES GROWTH WITH THREE NEW HIRES
01 November 2010
London, UK
Generate Sponsorship has continued to cement its position as the UK’s fastest growing sponsorship consultancy* with three new agency hires this year to add to a new business partnership and a series of new business wins.
The company has enjoyed continual year on year growth since its inception in 2003 and the recruitment drive comes as Generate were placed 13th within the Marketing Sponsorship League 2010 following a 43% increase in the business since 2009.
The Generate team is now bolstered by three new members – Mike Mainwaring, Ben Bradley and Victoria Heiden – who will work across the sponsorship consultancy, Olympic projects team and the PR team respectively.
Mike Mainwaring joins Generate as Director of the Sponsorship Consultancy division and will oversee strategic planning and evaluation across all accounts. Mike has over 10 years commercial and sponsorship experience, having spent 7 years managing Carlsberg UK’s sponsorship programme and heading up the sponsorship and events division at Barclays.
Alongside Mike, Generate has developed a market leading sponsorship evaluation model, designed to demonstrate the tangible impact sponsorship has on brand and business. It also includes other methodologies, mapping sponsorship’s effectiveness through to evaluating sponsorship’s efficiency when placed against other marketing activity.
Generate Sponsorship managing director Rupert Pratt said, “It’s a real coup to get someone of Mike’s calibre on board. He will add strategic insight and evaluation rigour to all of our clients going forward. The current model we have developed would be invaluable for any marketing or sponsorship director looking to demonstrate sponsorship’s value to their Board”.
Ben Bradley joins the Sponsorship Consultancy division as a Senior Sponsorship Consultant with a particular focus on brands wanting to leverage the 2012 Olympic Games. Ben has over 5 years experience in sport, sponsorship and brand marketing and comes to Generate from roles both agency side and client side at Vodafone in New Zealand.
Victoria Heiden joins the growing activation team as junior account manager with three years consumer experience working for major brands, entertainment properties and sporting events. Victoria will focus on PR leverage for The Co-operative across its expanding music, sport and entertainment sponsorship properties.
Rupert added, “We are tremendously excited about the team we have in place and their potential to add value to new and current projects in 2011. Generate Sponsorship sets out to attract the most talented individuals in the sponsorship and entertainment industry and we will continue to do so throughout this period of rapid expansion. Our outstanding year on year growth can be attributed to our clients but ultimately to our exceptional staff who continue to make Generate the dynamic, forward-thinking agency it is.”
* Marketing magazine
Ends
For further information please contact:
Victoria Heiden 0845 241 8111 vh@generatesponsorship.com
Notes to Editors
Generate Sponsorship has recently signed a joint venture with Helios Partners, specialists in the Olympic Movement, to create a strategic partnership, Generate-Helios, to offer unparalleled Olympic and Paralympic Games expertise and UK marketplace experience.
Generate-Helios will work with official sponsors of the Games, as well as non sponsor brands hoping to leverage the attention and excitement around the Olympic Games, spanning a wide service range from contract negotiations to strategic planning and activation of experiential events. With experience working on Olympics Games properties since Albertville 1992, the team has a firm understanding of not only the benefits and challenges that Olympic sponsors are faced with, but also the opportunities that are available to their competitors.
Generate has also branched out into the emerging Middle East market, joining forces with Qatar-based agency FourandOne. Their global expertise combined with FourandOne’s local knowledge and experience aims to present companies or brands looking to expand or do business in the region with a unique offering and level of expert consultancy. Qatar is a very exciting country with huge business potential; its buoyant economy and ambitious spending plans opens up many opportunities for businesses and brands. Centrally located and with a stable economy, it’s is seen as an ideal country from which to base Generate’s offering to the Middle East region, in particular Abu Dhabi, Bahrain and Dubai.