GENERATE SPONSORSHIP APPOINTED BY NORTHERN RACING

Generate Sponsorship has been appointed by leading racecourse operator Northern Racing Limited to provide sponsorship rights analysis and evaluation across the company’s property portfolio.

Northern Racing Ltd is a group of 10 racecourses across the UK, including venues such as Chepstow, Uttoxeter and Fontwell Park, which provide a mixture of jump and flat racing across the UK.

Following a competitive pitch, Generate will be responsible for developing and implementing a strategy to attract sponsorship at all levels across the whole group of racecourses.

Julie Harrington, Group Operations Director of Northern Racing said: “Generate’s track record in securing high profile sponsorship deals, and their demonstrated strong understanding of our objectives made them a straightforward choice for this project.  We’re looking forward to working with them to promote the Northern Racing brand and open up our venues to a world of interesting sponsorship opportunities.”

Andy Muggleton, Managing Partner at Generate Sponsorship added: “We’re delighted to be working with Northern Racing.  The company holds an assortment of well-loved racecourses, and we look forward to evaluating the range of potential opportunities to bring sponsors onboard in the near future.”  

For more information about Northern racing visit www.northernracing.co.uk