GENERATE CELEBRATES SUCCESS OF MIDDLE EAST OFFERING WITH ASPIRE4SPORT WIN
8 September 2010
London
Generate, one of the UK’s leading sponsorship agencies, announced today it has expanded its Middle East offering in Qatar. The consultancy, which already retains a portfolio of key clients in the UK, has also acquired its first Qatar brief from Aspire4Sport – the international conference for professionals in the sport industry to be held in Doha, Qatar from 15th – 18th November 2010.
Generate will assist Aspire4Sport in driving awareness around the inaugural Aspire4Sport Congress and Exhibition, which aims to bring the sporting world together for four days of business, debate and entertainment.
Managing Director of Generate, Rupert Pratt, said, “Qatar is a very exciting country with huge business potential. Its buoyant economy and ambitious spending plans opens up many opportunities for businesses and brands. Centrally located and with a stable economy, it’s an ideal country from which to base our offering to the Middle East region, in particular Abu Dhabi, Bahrain and Dubai.
“The sporting facilities are world class and the recent staging of the World Indoor Athletics Championships, next year’s Asian Cup and Qatar’s bid to host the 2022 World Cup, position Qatar as a major global player in the sports industry.
“Aspire4Sport is a forward thinking organisation and the current lineup of speakers and events is unrivalled. The high quality names already in place for Aspire4Sport, include names such as John McEnroe, Michael Johnson, Bjorn Borg. Major clubs, organisations, federations and sport-related businesses and charities are also set to appear. We are looking forward to promoting the event and the content it will produce.””
Generate will be working closely with Aspire4Sport to drive awareness of the conference and promote key activities taking place during the conference to sports industry professionals.
For further information on Generate go to www.generatesponsorship.com
-ENDS-
EDITOR’S NOTES
About Generate
Generate is a leading sponsorship agency, specialising in sports and non sports sponsorship activity.
Our specialist teams work with both sponsors and rights holders internationally with services ranging from strategy, activation, PR and event management to commercial services and bid consulting.
We are innovative in our thinking, strategic in our approach, highly accountable but most importantly passionate about sponsorship and the results we deliver.
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For further information contact – Maryann Stevens (0845 241 8111 / ms@generatesponsorship.com)