CANCER RESEARCH UK APPOINTS GENERATE SPONSORSHIP IN RACE FOR LIFE CORPORATE SPONSORSHIP SEARCH
6 September, 2011
London
CANCER Research UK, the world’s leading cancer charity dedicated to saving lives through research has appointed specialist sponsorship agency, Generate, to help source new corporate sponsors for its Race for Life fundraising event series.
The charity has been working with Generate on a new partnership structure that unlocks and delivers a broad range of benefits to partners, capitalising upon the strength of the brand that Race for Life has developed since its inception. This includes the 650,000+ annual participants, millions of supporters and the extensive integrated marketing and promotional campaign that supports the event series each year.
The new corporate sponsorship opportunities signify a new chapter for Race for Life – the UK’s largest women only fundraising event series – as it seeks like-minded brands to help achieve its future ambitions and looks for its first new lead partner opportunity in ten years.
Jools Tait, Director of Partnerships at Cancer Research UK, said: “We’re really delighted to be working with Generate to help us search for new corporate sponsors for our Race for Life fundraising event series.
“This is a fantastic opportunity for corporates to establish a deeper association and integration with the Race for Life brand that has recruited over 5.4 million women to its events across the UK since its inception.
“By securing new corporate sponsors for the series, the charity will be able to drive forward the success of Race for Life and help Cancer Research UK continue to raise vital funds for research into cancer.”
Andy Muggleton, Director of Generate Sponsorship, said, “The Race for Life platform provides a mass but targeted sponsorship for brands looking to reach women on a national scale, providing an opportunity to align with one of the most loved and trusted brands in the UK, engage with consumers in an inspirational, passionate and inclusive manner and all for an extremely worthwhile cause. We’re excited to be a part of this new Race for Life chapter for Cancer Research UK and we are looking forward to discussing opportunities with prospective sponsors.”
-ENDS-
For further information contact:
Richard Aldridge
0845 241 8111/ ra@generatesponsorship.com
About Race for Life
- Cancer Research UK’s Race for Life is the UK’s largest women-only event series that helps raise vital funds for research into cancer
- Since it began in 1994, Race for life has raised £362 million for research into cancer and 5.4 million women have taken part
- Events take place across the UK from May to end July
- For more information visit www.raceforlife.org
About Cancer Research UK
- Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research
- The charity’s groundbreaking work into the prevention, diagnosis and treatment of cancer has helped save millions of lives. This work is funded entirely by the public
- Cancer Research UK has been at the heart of the progress that has already seen survival rates double in the last forty years
- Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses
- Together with its partners and supporters, Cancer Research UK’s vision is to beat cancer
- For further information about Cancer Research UK’s work or to find out how to support the charity, please call 020 3469 6699 or visit www.cancerresearchuk.org
About Generate
Generate is the fastest growing sponsorship consultancy in the UK, specialising in the sectors of sport, entertainment and arts.
Our specialist teams work with both sponsors and rights holders internationally with services ranging from consultancy, activation, PR and event management to commercial services and bid consulting.
We are innovative in our thinking, strategic in our approach, highly accountable but most importantly passionate about sponsorship and the results we deliver.