B-BOY CHAMPIONSHIPS APPOINTS GENERATE SPONSORSHIP

The B-Boy Championships World Series has engaged Generate Sponsorship to source sponsors for its 2012 event.  The Series, described as the most prestigious ‘battle only’ street dance competition in the world, brings together the best solo breakers, poppers, lockers and the greatest b-boy crews on the planet.

The competition is watched by thousands of fans live across 20 countries, and over two million viewers tuned in to the B-Boy World Series in 2010, a 6 part TV series broadcast on Channel 4, which documented the search to find the most talented breakers from around the globe to compete at the B-Boy Championships World Finals.

Qualifiers take place across five continents during April to September next year with eight countries competing in the World Finals in October at the O2 Academy Brixton. 

DJ Hooch, Founder and Director of UK B-Boy Championships said, “This year was our biggest so far and 2012 is going to be even bigger. The massive increase in the number of worldwide qualifiers and the increased anticipation of the World Finals year on year is sometimes overwhelming but working with Generate has enabled us to understand and focus on the amazing potential for brand partnerships. We currently have New Era and Asics as partners and have worked with PlayStation and Sony Ericsson in the past, as such, we understand what big corporate sponsors are looking for and can be flexible in the way we structure our partnerships.”

Andy Muggleton, Director of Generate Sponsorship said, “The B Boy Championships will appeal to brands looking to engage with urban, music-loving, 16-34 year old males.  B-Boying and street dance has seen huge growth in recent years and the platform will enable sponsors to align with an event that attracts significant exposure through press, TV and an advanced social media network.  We’re looking forward to discussing the opportunity with potential sponsors.”

-ENDS-

For further information please contact:

Richard Aldridge

0845 241 8111/ ra@generatesponsorship.com