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“They (Generate) redesigned our approach, vastly improving existing
activity and developed new, innovative programmes. Generate balance a creative,
fresh approach with insight and research”. “Finding an agency that balances strong entrepreneurial & creative
spirits with a backbone of expertise and relentless focus on actual results is
a rarity amongst the many operating within the sector”. “Generate’s approach was extremely impressive from the start. They
clearly identified our needs and methodically went about achieving them. At
every stage they clearly communicated their rationale enabling decision making
with confidence”. “A big thank you from me for making the Pursuit so successful. Obviously we await the media results in due course (Media return of 9 -1 was delivered), but when you've got guys playing back verbatim "this was the best kind of stag weekend imaginable" and "it feels like saying goodbye at the end of a two week holiday", then you know you've hit your target market smack between the eyes!” |
“The Urban Beach was the pivotal vehicle for the awareness of Sanex for
Men during the launch phase, as it brought the brand to life and connected us
to the active healthy guys of all ages that we continue to talk with. In
addition to this, it was also a way to start to integrate our communication
across PR, Brand Activation and in-store. All objectives were exceeded,
everyone worked hard to ensure that the execution of the event was as good as
the idea” “The event was a tremendous success. As a completely new event to Belfast
and Ireland we didn’t quite know what to expect but the event team put on
an extremely professional and 1st class show. The feedback from the press,
media and public has been fantastic”. “I am writing to express my enormous gratitude to you and the Generate team. I have been really impressed with how well you have worked with the Wrigley Team and I believe the results so far this year speak for themselves”. |
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Middle East investors use sport to build brands Read more |