SMART STRATEGY KEEPS UNITED’S BALL ROLLING…
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The term ‘glocal’ in the business world is where a company is able to think globally and act locally, as a matter of importance for the growth of status, and to maximise ones return of investment.
We have seen it with Bill Roedy’s MTV empire over several generations, the circus of sports that is Formula 1, [...]
Categories: Football, Sponsorship
IS THE WORD SPONSORSHIP THE CHALLENGE FOR OUR INDUSTRY?
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Generate Sponsorship’s Director Andy Muggleton believes it’s still remarkable how the word that describes the sponsorship industry is also the word that appears to cause more uncertainty than any other part of the mix.
The mention of sponsorship appears to conjure thoughts of immeasurable activity, a nice to do whim or a budget line that sits [...]
Categories: Sponsorship, Sport
LONDON 2012 – THE BIGGEST OPPORTUNITY FOR SPONSORSHIP TO RE-EVALUATE ITSELF
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Generate Sponsorship’s Managing Director, Rupert Pratt applauds London 2012 sponsors for taking the big step away from media justification but questions the lack of creativity and cut through in their activation
Olympic sponsorship, a big ask
Much has been said about this once in a life time sponsorship opportunity. As a sceptic, I have often wondered [...]
Categories: Sponsorship
Ground-shares are a good way to keep up with the modern times
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Last week’s Aviva Premiership clash between Saracens and Harlequins witnessed a world record crowd of over 83,000 for a domestic club rugby union game. And with the return of the Heineken Cup this weekend – the Champions League essentially for all rugby lovers – I’d like to focus on how we can keep the game [...]
Categories: Rugby Union
Generate is hiring!
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We are looking for a Sponsorship Account Manager to work across a number of Generate’s key clients.
The role needs someone with at least 4 years’ experience working with sports brands and a strong PR, digital and social media background.Â
Requirements
Sport and entertainment activation experience for consumer brands
Highly creative thinker
Strong PR background and range of media contacts
At [...]
Categories: Careers, PR, Recruitment, Sponsorship