Recent turmoil at the RFU fails to deter sponsors
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Last November after England’s shambolic World Cup campaign, the future of English Rugby looked bleak on and off the pitch. Poor performances, player conduct controversies, leaked World Cup reports and discontent at the RFU in the Boardroom suggested that major RFU sponsors were reconsidering their sponsorship plans. It seemed the RFU were on the back [...]
Categories: Rugby Union
Who will win the sponsorship race for UEFA Euro 2012?
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As we start 2012, sponsors will kick off the battle to win UEFA Euro 2012. Activation has already been started with activation plans in place and a demand in recognisable footballers snapped up by major brands to act as ambassadors.
Official sponsors adidas, Cannon, Carlsberg, Castrol, Coca Cola, Continental, Hyundai Kia, McDonalds, Orange and Sharp plus national [...]
Categories: Football
After £22m spent measuring Olympic ‘legacy’ will the public judge the Games on medals and fond memories?
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With the Olympics only a few months away and seemingly most things in place for the games we are now beginning to look beyond them to think about its long term impact. The word ‘legacy’ is becoming ever more popular but what this actually means (the government has spent £22m on surveys trying to find [...]
Categories: Olympics
Hovis activate sponsorship with Victoria Pendleton
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Hovis’ use of Victoria Pendleton isn’t ambush marketing but clever use of sports marketing and sponsorship; a timely association with an Olympic athlete that is widely supported on pack and via marketing. It seems to sail close to the ambush guidelines without contravening them – particularly as there is no LOCOG sponsor in this category. This [...]
Categories: Olympics
Day Two at The Sponsorship Innovation Summit in partnership with Generate
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Highlights from this morning will include a presentation by Head of Partnership Marketing for Visa Europe Colln Grannell ‘Designing Sponsorship Programmes That Reach & Engage With The Widest Possible Audience’, Peter Dalre, Head of Sponsorship for the FA will be discussing ‘The Relationship Between The Rights Holders & The Sponsor: What Do Rights Holders Want [...]
Categories: Sponsorship Innovation Summit