With over 12 years of experience consulting for major sponsors and rights holders, Andy is responsible for Generate Sponsorship’s Rights Holder Division and overall business development.

With experience on both sides of the marketplace, Andy adds insight and expertise at all stages of the sponsorship process. At Generate Sponsorship, Andy has been responsible for helping rights holders to realise their sponsorship potential, assist with strategy, PR & Communication, digital solutions, event management and evaluation. Clients have included the Edinburgh Comedy Awards (previously the Perrier Comedy Awards), Ducati, Yellowave Beach Sports, Crufts, Kew Gardens, Disney’s High School Musical Live on Stage, the Urban Music Awards, Barnardo’s and Jongleurs.

Andy has also been a key figure in the development of brand led content creation and IP, such as the Drambuie Pursuit which now enters its 4th year.

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