The Olympic Games being held in London will surely be one of the biggest events within the UK in recent history and promises to transform UK sport and industry for years to come.

The Games offers an opportunity to unite the nation under one Olympic banner and such a prospect is a powerful opportunity for brands and businesses.

2012 offers brands and companies a very powerful marketing platform. However a combination of multi million pound investment requirements, the broad and substantial number of packages available plus strict regulations on how these rights are managed and marketed pose a real challenge.

As a result Generate has set up a dedicated department to assist both brands and rights holders navigate the opportunities and pitfalls 2012 presents.

As of 2008 the race to capitalise on 2012 will begin, contact us to discuss whether you should be a part of it or if you already are, how we can make it work for you.

Contact Rupert Pratt, Managing Partner on 00 44 (0) 20 7553 3337 or email rp@generatesponsorship.com

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